Uwe Hennig brings over 20 years of experience in applications using identification and sensor technology, demonstrating how real time data can help retailers to work more effectively. As Director of Market Development at Avery Dennison he is leading a team of managers across Europe, Middle East and Africa, providing strategic advice on the design and implementation of RFID and Intelligent Labels systems for real time supply chain management, in-store analytics and omni-channel retail. Previously Uwe was CEO at Detego, an RFID software company, VP of Sales at omni:us a company dealing with AI Machine Learning and spent many years in System Integration for Supply Chain and In Store Management. He’s an electronic engineer. His current focus is upon how smart items support customer centricity in fashion retail.