Tracey Follows - Disruption Summit Europe

Tracey Follows

Founder, Futuremade

Tracey is an award-winning Futurist, and Founder of Futuremade which consults with global brands like Google, Diageo, Virgin, and Sky. She specializes in the application of foresight to boost business, helping clients understand the next generation of consumerism and make decisions with the future in mind.


A regular keynote speaker all around the world she works in areas as diverse as the future of luxury, retail, media, cities, gender, work, defense, justice, entertainment, and AI ethics, decoding what future trends mean for businesses, brands, and organizations. Tracey is a member of the Association of Professional Futurists, the World Futures Studies Federation, a Fellow of RSA and a Forbes contributor.