Sereena Abbassi is Group Head of Culture & Inclusion for the M&C Saatchi Group. Committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is an Activist, Public Speaker, former Visual, Sonic & Performance Artist and she was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals, she’s on the Advisory Board for the DIMA Summit, and she is one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce.
Sereena is currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London, where she’ll be continuing her research into a part-time PhD.
Sereena has written for and been featured in Campaign Live, Communication Arts and The Drum.