Author of Trust Inc. How Business Gains Respect in a Social Media Age. Published by Routledge in 2018.
Matthew has expertise in content and editorial strategy. In the past 10 years he has advised FTSE and Fortune 500 companies along with major media organisations. He has a particular focus on sustainability communications and is the lead author of the Social Media Sustainability Index. In 2006 he co-founded the pioneering media brand, Social Media Influence, which ran until 2013.
Matthew is a well-regarded public speaker on online media and sustainability communications. He has spoken at conferences organised by SXSW Eco, Forum for the Future, Adweek, Omnicom and Westminster Briefing as well as many company events.
Matthew worked as a journalist in New York for 15 years and has written for many publications including Time, Fortune, the New York Times, Wired, National Geographic, The Atlantic Monthly, GQ, Travel and Leisure, Conde Nast Traveler and Golf magazine. His columns include The Social Business column for Guardian Sustainable Business, Today’s Business Press for The Big Money, The Ag for Time.com and Planet Web for The Industry Standard.
He is the author of three other books: #FAIL: The 50 Greatest Social Media Screw-Ups, The Gastrokid Cookbook published by Wylie and Oil: Anatomy of an Industry, published by the New Press.