Writer, strategist and consultant in marketing and communications.
Leading thinker on brands and behaviour. and best-selling and prize-winning author:
“Welcome to the creative age” Wiley 2002
“Brand New Brand Thinking” Kogan Page 2003
“Herd: how to change mass behaviour by harnessing our true nature” Wiley 2007
“I’ll Have What She’s Having – Mapping Social Behavior” MIT Press 2011 (with Profs Alex Bentley and Mike O’Brien)
“Copy Copy Copy” (Wiley late 2014)
Now particularly interested in emerging social models of behaviour (I was one of the first to describe in marketing and management) and how we can put them to work in marketing, management and social policy to go faster, better and with more fun along the way.