I am a professional behavioural economist with four years’ experience in applying behavioural science, both agency and client side, and an impeccable academic pedigree to master’s level.
Throughout my career, I have been responsible for delivering behavioural science-based interventions from inception through to execution and evaluation. At Bupa, I am currently working with our corporate clients to develop strategies to improve the health and wellbeing of their employees. During my time at Ogilvy, I applied these principles for a range of clients and their diverse behavioural challenges, from menu design and supermarket layout to call centre scripts and TV voiceovers.
I also write about behavioural science, with articles featured in the British Psychological Society Research Digest blog, the Bupa Newsroom and GQ. At Ogilvy, I created O Behave!, a monthly publication with over 250,000 views, and was featured on the Freakonomics podcast.