Dr Sam Shah is a clinician and Director for Digital Development for NHSx. He has a background in primary healthcare, public health and research. His main focus is using digital technology to help enable access to health services; optimise the citizen experience; whilst improving system efficiency. Sam has overseen the development of NHS 111 Online in England and currently leads on a number of initiatives that are designed to help patients connect to care and where possible take a digital first approach. Sam and his team lead a number of programmes and projects that span the NHS, as well as a number of partnerships with industry and academia.