Benni Lickfett - Disruption Summit Europe

Benni Lickfett

Head of Emerging Technologies & Digital Innovation, Diageo

Benni has more than a decade experience in unlocking the brand potential of Fortune 500 firms and startups through innovation and technology. He has worked as brand strategy consultant for industry leaders such as UBS, Hilton Hotels, Best Buy, ExxonMobil, Cartier, Rio Tinto and Tetra Pak. Combining strategic brand building skills with first-hand entrepreneurial and digital experience, having led the marketing efforts for Sweden’s leading financial services comparison site as well as for the first user generated cause-marketing platform. Benni is currently driving the test & learn agenda and championing digital innovation for Diageo across Europe.He has an MBA from IE Business School and a BA in International Relations from Tufts University.