Disrupting The Way Product Brands And Consumers Interact
The Mass-Scale Digital Switch-on of the World’s Consumer Products Consumers are seeking transparency, while brands are seeking visibility into the journeys of individual products from production to consumption. Historically, the aggregation and sharing of this data has not been quick, easy or cost-effective — especially at mass-scale. D/SRUPTION50 honoree, EVRYTHNG’s new digital ecosystem changes this paradigm. EVRYTHNG removes this friction point for consumer product brands — radically empowering brands to lead with business strategies influenced by real-time data intelligence. EVRYTHNG and ecosystem partner Avery Dennison will share how they are bringing billions of products to life with a digital identity on the web. We’re talking, apparel, shoes, skincare, soda, wine, salmon — now ‘born digital’ with labels/packaging embedded with digital identities at time of manufacture. By literally switching on the world’s consumer products, every product can now tell its intimate story creating a real-time knowledge network of product data at massive scale.